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founded 20 years ago at a humble studio in fargo, chapter aesthetic studio has become a leader in aesthetics with locations across the midwest and upper new york state.
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at the heart of the brand are the guests and their stories. chapter focuses on expertly tailored treatments to fit and evolve with their unique needs.
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the voice has always been empowering, heartfelt and genuine, but in september 2024, chapter rebranded. I worked with the team to refine its tone from playful and punny to straightforward and sharp.
